A rebranding exercise done by Newcleus for Valentino Rudy.
In reenvisioning the interior direction of an apparel and leather goods label founded in the 1970’s, we contemplate on how to enrich its position in modern society without compromising the label’s history in quality craftsmanship. We intertwine classical Italian architectural materials like terrazzo and travertine stone with dark wood and bright yellow acrylic for a play of character that remains true to its roots.
